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Why Creators Struggle to Hit “Publish”

I talk to a lot of creators just starting out, and nearly all of them face the same daunting hurdle: the nerve-racking hesitation when it’s time to hit “publish.”

It doesn’t matter if it’s a quick social media post, a detailed newsletter, or a blog entry—the fear of putting yourself out there is universal.

So, if you find yourself hesitating, know this—you’re not alone.

Many solopreneurs battle this very same issue, and it’s one of the biggest obstacles standing between them and their full potential.

You absolutely must tackle this fear head-on if you want to make meaningful progress.

Why Overcoming Your Publishing Fear Is Crucial

Letting fear hold you back keeps you in a cycle of inaction. It robs you of a critical learning opportunity: knowing what resonates with your audience (and what doesn’t).

If you don’t publish, you’ll never get feedback, and without feedback, you’re missing out on growth.

Every piece of content you leave in drafts is a missed chance to engage, learn, and monetize. And while skipping one or two might seem trivial, those missed chances add up.

The more you avoid, the less you grow.

And, as you know, visibility and engagement are the lifeblood of any creator’s success.

The Fear That Paralyzes

The truth is, this fear can be paralyzing.

You might spend hours crafting a piece of content only to second-guess yourself at the last minute. It can turn into a vicious cycle of self-doubt and hesitation, standing squarely in the way of your goals.

But here’s the good news: you can break free from this cycle and start sharing with confidence.

Here are four strategies I used to overcome my fear of publishing and establish a consistent routine:

#1: Start Small

When I began, I didn’t aim to create viral hits. I focused on building a habit.

I posted small, easy-to-produce content daily—especially on Facebook. Every morning, I’d share a simple, “Good morning to people who [insert relevant trait].”

Were they ground breaking posts? Not at all. But they helped me build confidence and establish a routine.

The key is to start small and build the habit.

#2: Embrace Imperfection

Not every piece of content you publish will be a masterpiece—and that’s okay.

Some posts will exceed your expectations; others will flop. It happens to all of us.

What matters is that you show up, publish, and learn. Yes, some people may ignore it—or worse, criticize it.

But here’s a secret: 99% of people will forget by the next day. And none of the criticism I’ve received has ever come from someone I admire or respect.

So forget about those folks. Focus on showing up.

#3: Join Supportive Communities

In the early days of my journey, I joined Facebook groups to connect with other creators.

Those groups offered support, feedback, and camaraderie. Fast forward five years later, some of my closest friends (with hundreds of thousands of followers) are the same people I met in those early communities.

Finding your tribe makes sharing less intimidating and more rewarding.

#4: Celebrate Your Wins

Whenever you reach a milestone or achieve a goal—celebrate it. Share it with your audience.

People who support you will cheer you on, and it’s a perfect opportunity to highlight your progress and achievements.

The positive reinforcement and self-belief you build from celebrating your wins will motivate you to keep going. Momentum matters.

Final Thoughts

By following these steps, you’ll start to see a shift in your mindset. Publishing will no longer feel like a daunting task; it’ll become a core part of your growth strategy.

So next time you’re hovering over that “publish” button, take a deep breath, remember these tips, and press the button.

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I’m excited to help you grow and scale your business.


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